What is International Marketing Coursework Example | Topics and Well Written Essays - 1000 words

What is International Marketing - Coursework Exampleand the management has configured its successful entry into major Asian countries such as China, and European countries such as France (Zou, & Fu, 201160). Joes Ice Cream has functioning manufacturing facilities overseas, and there are ongoing coordinating successful marketing strategies across the globe.Joes Ice Cream marketers moldiness look forward to understanding the current and potential environment that their product can do well (Bennett, 2008102). In reviewing its situational strategies, Joes Ice Cream has its strengths to work on (Leeds Metropolitan University 2010 12). The superior technology has given Joes Ice Cream a better platform to meet their growing customers desire for ice thresh in myriad ways. This has ensured that its competitors cannot imitate their current technology hence retaining Joes Ice Cream as a unique brand in the market. kind of of targeting only its current market, Joes Ice Cream is required to ke ep on targeting new markets and customers internationally in order to grow their business. In addition, Joes Ice Cream is a strong brand name, which has boosted and created a major strength to the company (Czinkota, & Ronkainen, 2013150). The company has continually exploited this brand through charging high prices for their products as customers continue to place higher additional value in the discrete brand of Joes Ice Cream. Because of the strong management tactics and their major power to make use of cost advantage maneuvers, Joes Ice Cream continues to expand in the international market as a unique company.On another level, Joes Ice Cream has an unmatched opportunity through the availability of the fragmented market. The management has been able to fragment its international markets, hence creating assorted opportunities for the sale of Joes Ice Cream and its products (Keillor, 200770). In addition, this has expanded and increased its market share opening the window for a su stainable cost advantage.