Friday, January 24, 2020

For Whom The Bell Tolls :: essays research papers

The Disillusionment of Hemingway with War Hemingway uses certain repetitive themes and ideas in his book, For Whom the Bell Tolls, which relate to the grander dogma that he is trying to teach. By using these reoccurring ideas, he is able to make clear his views on certain issues and make the reader understand his thoughts. The most notable of this reoccurring theme is that of war. Hemingway uses the war concept as paradoxical irony in this book, to tell the reader what the thinks about war. It is even more interesting to note that rather than this theme being derived from this war theme, the book is derived from this main theme.   Ã‚  Ã‚  Ã‚  Ã‚  Hemingway emphasized the fallacy of war by discussing how there are no real winners in war, that war is equal. What goes around comes around. That whereas one man may kill another, another man will come to kill the first man and so on, in a never-ending cycle of stupidity and futility. The setting of this book can be analyzed here; the Spanish Civil War in the 1920-30 time period is the setting for the book, on the battlefields in the Spanish countryside. The whole fascist/communist aspect is brought up since both sides are against one another. Here again, Hemingway doesn’t idealize either side, not referring to their political beliefs but to the fact that each side is very much the same. Both sides consist of sad, depressed fools who have been shipped off to war, content to live in peace and harmony with each other. It is here that Hemingway’s first satirical punch at war comes in, when he makes it clear that both sides are human, with no clear line separating the saints from the sinners.   Ã‚  Ã‚  Ã‚  Ã‚  Another thing that is connected to the war concept is that both sides are hopelessly disillusioned. A victory for any army is not truly a victory if it involves the loss of human life, and Hemingway seems to imply this as he pokes fun at the ongoings of the war. Atrocities are committed by otherwise compassionate, peaceful people since they are forced to do so by their respective sides. The author also satirizes the â€Å"illusion† that people have of war being glorious, heroic, etc., saying that even a victory is a defeat since so many lie dead in an effort to get that victory. He says that war is not all that, that war is in fact legalized murder, that has no place in human life.

Thursday, January 16, 2020

Foreign market analysis

The purpose of this report is to design and examine a marketing plan for Bursar's in order to internationalist their business operations by penetrating the Egyptian market. As with the expansion of any business, Bursar's would face many challenges In exporting natural gas to Egyptian households which Is their primary target market. In order to ensure a smooth entrance to the business environment of Egypt, Bursar's would have to adopt a standardized product strategy because of the universal nature and application of natural gas.Secondly standardization would also benefit the company because the resulting economies of scale would reduce costs and the savings can be reinvested Into the company's promotional strategies. Another way for Bursar's to reduce their costs Is by using the existing distribution network of natural gas established in Egypt. The company positions Itself In such a way to take advantage of the increased demand for natural gas because of rising consumption in Egyptian households.The pricing strategy that best suits Bursar's is differentiated pricing, which would effectively hedge risks associated with global shocks to the gas arrest and various other political tensions. Given the marketing plan suited for Bursar's, the three year sales and expenses suggest that venturing into Egypt would be profitable for Bursar's as well as for Egypt in terms of meeting their energy requirements. 2. 0 Description of Target market 2. Political environment Foreign companies have enjoyed the benefits in terms of incentives that the government provides such as the rights to own lands, equipment and capital in Egypt for business operations and the right to export from Egypt without licensing (Hosannas, 2010). The volatile political environment in Egypt may be a barrier to entry for Bursars but sound marketing strategies may be able to overcome these Issues. 2. 2 Economic Environment Egypt has a GAP of $262. Billion and GAP per capita of $6700; the size of GAP per ca pita suggests that the use of alternative fuel for domestic purposes may be favored In such an economic environment. Egypt has foreign exchange reserves of $1. 7 billion (World Bank, 2014) as of 2014 and stable exchange rates means that any remittances and earnings sent back to Turkey would not be susceptible to many allocations. 2. 3 Cultural Environment conducting business operations. This shared culture and value may actually help Bursar's to settle within the business environment of Egypt.The use of natural gas as an alternate fuel which is CEO- friendly may actually be favored in a collectivist society such as Egypt. This would aid Bursar's for promotional purposes swell. 3. 0 Segmentation, Targeting and Positioning: 3. 1 Segmentation The gas sector in Egypt can be segmented into geographic, demographic, cryptographic and behavioral segmentation 3. 1. 1 Geographic Segmentation To reach customers on a broader level, Bursar's has to locate its stations on places where it will be available too large amount of traffic and a large number of residential households.Most people live in the capital, Cairo, the 16th biggest city in the world, where the population 9120000 people (Cairo Population 2013). 3. 1. 2 Demographic Segmentation The prices will be the same for all those who use them (households) although price discrimination exists within Egypt which will be elaborated later in the report. For residential purposes like cooking and heating people from all social classes will be sing the product, whereas for usage by vehicles, people in the lower and middle class families will be using the product.The upper class can easily afford to use petrol in their vehicles. Since the country has almost run out of its own supplies of natural gas, the country has no other option but to import. 3. 1. 3 Cryptographic Segmentation The advantages of using natural gas for household are that it is environmentally friendly and sound than that of other energy resources. Therefore t he reviews should be good by the environmental protection agencies (Peas) which would aid in the promotional strategies as well.

Wednesday, January 8, 2020

Inner Vision an Exploration of Art and the Brain, by...

Inner Vision: an Exploration of Art and the Brain, by Semir Zeki Is artistic expression intertwined with the inner workings of the brain more than we would ever have imagined? Author and cognitive neuroscientist Semir Zeki certainly thinks so. Zeki is a leading authority on the research surrounding the visual brain. In his book Inner Vision, he ventures to explain to the reader how our brain actually perceives different works of art, and seeks to provide a biological basis for the theory of aesthetics. With careful attention to details and organization, he manages to explain the brain anatomy and physiology involved when viewing different works of art without sounding impossibly complicated – a definite plus for scientists and†¦show more content†¦After hearing this idea, I was very surprised and excited to see that Zeki had actually devoted all of chapter 3 to dispelling the myth of the seeing eye. Here he specifically points out that a painter does not paint with her eye; she paints with her brain (13). I was especially pleased t hat Zeki made this point, since we so easily forget that the eye is merely the organ through which the brain receives filtered input from the outside world. While it is true that our ability to see depends on the eye and the brain working hand in hand, and damage in either one will ultimately affect the other, only the brain is capable of transforming the necessary input or output so that we are able to see the painting before us. The eye only serves to transmit these signals from the outside world, to the brain, and back again. We only tend to think that people see with their eyes because of well-meaning but incorrect figures of speech commonly spoken in society (13-14). For example, we may hear something like she has a good eye for painting ocean scenes or she eyes the angle of the Golden Gate Bridge just right – look how well she can sketch every line and curve on paper. Hearing statements such as these very often will eventually mislead us into thinking that it is only wi th the eye that one sees. Another hotly debated issue within our class is if the brain does really equal behavior. Up until I read this book, I had always beenShow MoreRelatedOPTICAL ILLUSIONS: The Art of Deception of Perception Essay1709 Words   |  7 Pagesin Paris, Festival of 30 June 1878(Figure 3), which illustrates a scene of a festive street, but most people do not connect Monet’s Rue Montorgueil in Paris, Festival of 30 June 1878 with optical illusions. They fail to realize that all art is an optical illusion. A painting is really nothing more than one great optical illusion, â€Å"something that deceives by producing a false or misleading impression of reality† (Optical illusion 1). When you look at a painting you see a scene